Subscriber Data Management: Unlocking hidden data assets
abril 16, 2010 - Openet
"While it’s still being defined, SDM promises to help service providers resolve problems with dirty or duplicate data, cutting down revenue leakage, reducing opex and speeding new services to market.
To “own” the customer and compete with encroaching competitors better known for their analytics capabilities, service providers must be able to personalize services that build brand loyalty."