Using real-time data to drive CEM will improve performance, reduce costs and increase customer satisfaction.
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Data volumes growing rapidly create huge potential for greater insight to be gained on business improvement. Understanding in real-time how the network is performing, how experiences are being delivered and how services are being consumed opens up valuable opportunities to better monetise. This playbook provides a snapshot of key use cases to consider, delivering on:
- Service assurance
- Audit & control
- Business insight
- Monetisation
